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Digital Strategy
Research is the Critical First Step in Formulating a Winning Digital Strategy
Our starting point is to find out everything about you business. We need to understand your business strategy, your goals, the market you operate in, how you sell, who your customers are and how they research your product, who is your competition. This information is crucial to us being able to pinpoint the most effective ways to grow your business and prioritise those in a form of a plan, or strategy.
Audience Profiling
During the research and business analysis, one of our main goals is to get a deeper understanding of all different types of customers you might have. In addition to that, we look at what search terms they are using to find your products, what social media platforms they are on, and what are the most important factors for them when making a purchasing decision. We need to get inside your customers heads and figure out their main problems. Because once we know their problems, we can offer them solutions and that’s when the sales will start rolling in. This is an ongoing process, but having a look at this early in the process is invaluable and will dictate a lot of design, development and marketing decisions.
Competition Research
As part of the competition research, we will determine traffic strategy of your main competitors. That will tell us where their traffic is coming from and what their most profitable traffic sources are.
This information will give us a good indication and a starting point for your own traffic strategy. As with most long-term strategies, putting all eggs in one basket is rarely a good idea. So we would recommend focusing on multiple traffic sources/strategies. These strategies include SEO to increase your organic traffic, social media, paid advertising like Goggle AdWords and Facebook/Instagram Ads, affiliate marketing, email campaigns, etc. Multiple sources of traffic will provide you with multiple sources of sales and will make your business less volatile to possible negative changes affecting any single source.
Most importantly, we would continually monitor every single traffic source to ensure that you are getting required return on your investment.
This information will give us a good indication and a starting point for your own traffic strategy. As with most long-term strategies, putting all eggs in one basket is rarely a good idea. So we would recommend focusing on multiple traffic sources/strategies. These strategies include SEO to increase your organic traffic, social media, paid advertising like Goggle AdWords and Facebook/Instagram Ads, affiliate marketing, email campaigns, etc. Multiple sources of traffic will provide you with multiple sources of sales and will make your business less volatile to possible negative changes affecting any single source.
Most importantly, we would continually monitor every single traffic source to ensure that you are getting required return on your investment.
We craft clear digital strategies that deliver long term success
With modern consumers constantly being online, adding digital strategy to your overall marketing strategy is an absolute must. Your on-line presence can’t be successful without a plan for attracting leads and converting them into customers. We analyse the findings of research and business analysis and create a digital strategy, a plan for maximising business benefits of technology initiatives. This roadmap becomes a reference point for all future activities. It is a working document which gets updated regularly as market conditions, technology, and other factors change.
Digital strategy goals
The ultimate goal of a digital strategy is to facilitate the development of a sales funnel that attracts and converts customers in a consistent, predictable way with a measurable return on investment. Websites, social media, CRM systems, content strategy and marketing automation systems all play a part in defining the digital strategy for any business.
How we build an effective digital strategy
- Assess your current situation.
- Research and analyse your market and business environment.
- Choose the most effective digital activities that will bring your the most value.
- Create an engaging strategy in line with your budget.
Main elements of a winning digital strategy
- A detailed and well-thought-out sitemap
- Clearly defined user paths
- Mockups of key pages on your website
- Alignment of your on-line presence with offline sales processes
- Conversion rate optimisation strategy
- Content strategy
- Digital marketing plan that includes SEO, social media, paid advertising and email marketing activities.
- Continual monitoring and fine-tuning and optimisation of KPIs
View our Portfolio page to see examples of our work.